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Schema markup

Schema markup, added automatically

Schema markup is structured data in a page’s code that tells search engines and AI what is on it: a business, a product, a question and answer. Nekx SEO adds this markup automatically to your clients’ sites, including Organization, LocalBusiness, FAQ, Product, Article, BreadcrumbList, WebSite and Review.

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Schema types

Which markup on which page

Pick a type and see what it is for. The code is a simplified example.

Organization

On the homepage and About page. Tells who the business is, with logo, contact details and profiles.

{
  "@type": "Organization",
  "name": "Clientsite",
  "url": "https://clientsite.com",
  "sameAs": ["https://linkedin.com/company/clientsite"]
}

LocalBusiness

For businesses with a location or service area. Address, opening hours and region, important for local searches.

{
  "@type": "LocalBusiness",
  "name": "Clientsite",
  "address": { "addressLocality": "Bristol" },
  "openingHours": "Mo-Fr 08:00-17:00"
}

FAQPage

On pages with frequently asked questions. Each question and answer becomes recognisable on its own for search engines and AI.

{
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What does a new gutter cost?",
    "acceptedAnswer": { "@type": "Answer", "text": "..." }
  }]
}

Product

On shop product pages: name, price, availability and reviews.

{
  "@type": "Product",
  "name": "Zinc gutter",
  "offers": { "@type": "Offer", "price": "...", "priceCurrency": "EUR" }
}

Article

On blogs and news: headline, author and publication date.

{
  "@type": "Article",
  "headline": "When should you replace your gutter?",
  "datePublished": "2026-10-02"
}

BreadcrumbList

On every page: the path from the homepage to the page, so the site structure is clear.

{
  "@type": "BreadcrumbList",
  "itemListElement": [
    { "@type": "ListItem", "position": 1, "name": "Home" }
  ]
}
Why it matters

Clear to Google and to AI

  • Rich results in Google

    With the right markup a page becomes eligible for enhanced results, such as questions, stars or breadcrumbs.

  • Understood by AI search engines

    Structured data makes the facts on a page unambiguous. That helps AI describe and mention a business correctly.

  • No manual work

    You do not have to write JSON-LD or maintain it per page. Nekx does that through the same line of code.

For your client

Technical quality you can show

Schema markup is invisible to your client, but the difference shows in Google and in AI answers. It comes with every plan, so you deliver it as standard.

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Frequently asked questions

Questions about schema markup

What is schema markup?

Schema markup is structured data, usually in JSON-LD, that explains to search engines and AI what is on a page. For example that a page describes a product with a price, or a list of questions and answers.

Which schema types does Nekx add?

Including Organization, Article, FAQPage, LocalBusiness, Product, BreadcrumbList, WebSite and Review.

Do I need to write code?

No. Nekx adds the markup through the same line of code you use to connect the client site.

Blog

Read more on the blog

More features

Goes well with

See the features in action

In a partner call we show you the platform on one of your clients’ sites.

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